Market Segmentation

  • Demographic Segmentation

Age:0-1;1-6;6-10

Gender: Male;Female10494869_772584302787291_9135316003145562887_n

Family Size: 3; 4; 5 or more

Family Life Cycle: Married parents, single parents

Annual Family Income:TL 40 000- TL 50 000; TL 50 000- TL 90 000; TL 90 000 and over

10384938_772584416120613_6104059280247424559_n

  • Geographic Segmentation

Country: Turkey

City:Ankara

  • Psychographic Segmentation

Social Class:Middle Class; Upper Middles; Lower Uppers; Upper Uppers

Parent Personality: Family-oriented; Luxury- seeking1908455_772584412787280_6968601156488935965_n

 

  • Behavioral Segmentation

Occasions: Birthdays; Baby Showers; Holidays

Benefits: Quality; Service; Security; Professionalism

User Status: Nonuser; Ex-user; Potential User; First-time User; Regular User

Readiness Stage: Unaware; aware; informed;  interested;  intending to buy


by Yasemen Özsan

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: