Marketing Mix Strategies


  • Making better use of the main hall for the entertainment of the parents.
  • Introducing new organization types. ( Details provided in “Tactics”)


  • Keeping Value Added Pricing Strategy; that is offering More benefits for More price.


  • As Çayyolu is far from the center of the city, transportation of the party attendees to Çayyolu is challenging. New transportation facilities should be introduced.


Promotion: (Details will be introduced in “Tactics”)

cuparon 6

  • Introducing PR activities, social responsibility projects.
  • Inducing word of mouth among children.
  • Sales promotion activities.
  • Partnership with sector related companies.
  • Increasing awareness of people who live nearby about the company.
  • Induce customer loyalty by means of after sales activities.

by Müge Taşelmas & Yasemen Özsan



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