Marketing Mix Strategies


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  • Making better use of the main hall for the entertainment of the parents.
  • Introducing new organization types. ( Details provided in “Tactics”)

Price:

  • Keeping Value Added Pricing Strategy; that is offering More benefits for More price.

Place:

  • As Çayyolu is far from the center of the city, transportation of the party attendees to Çayyolu is challenging. New transportation facilities should be introduced.

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Promotion: (Details will be introduced in “Tactics”)

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  • Introducing PR activities, social responsibility projects.
  • Inducing word of mouth among children.
  • Sales promotion activities.
  • Partnership with sector related companies.
  • Increasing awareness of people who live nearby about the company.
  • Induce customer loyalty by means of after sales activities.

by Müge Taşelmas & Yasemen Özsan

 

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