- Making better use of the main hall for the entertainment of the parents.
- Introducing new organization types. ( Details provided in “Tactics”)
- Keeping Value Added Pricing Strategy; that is offering More benefits for More price.
- As Çayyolu is far from the center of the city, transportation of the party attendees to Çayyolu is challenging. New transportation facilities should be introduced.
Promotion: (Details will be introduced in “Tactics”)
- Introducing PR activities, social responsibility projects.
- Inducing word of mouth among children.
- Sales promotion activities.
- Partnership with sector related companies.
- Increasing awareness of people who live nearby about the company.
- Induce customer loyalty by means of after sales activities.
by Müge Taşelmas & Yasemen Özsan